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As you may know, I recently finished an online challenge hosted through Facebook called Live in 5. It was a five-day challenge to help people feel comfortable “going live” and it was awesome!!!!
It takes some time to nurture a relationship with people and other than face-to-face, video is by far the best way to do it.
I realized that building your community isn’t a race, it’s truly is a slow and careful process. It’s the difference between walking into a bar and saying “You come here often?” and walking into a bar and buying everyone a drink.
I didn’t have thousands of people sign up, I didn’t make oodles of money (it ended in a pitch for my small group, online course) but I did find my groove. And the best part is, I believe I actually helped people get over their fear of video, even if it was for a short minute in internet time.
What worked so well with the challenge was the high level of interaction between me and the participants. I went ‘live’ every day and also spent a lot of time in the private community workshopping ideas and offering guidance. And it’s these tiny touchpoints over a five-day period that in my opinion really “worked”.
I created super fans.
It was the opposite of Bad Touch Marketing. It what I’m calling Kumbaya marketing.
I also realized that what I like when I join other people’s programs is a high level of participation from the “expert” selling the program. I feel more invested and supported and I even feel a sense of fierce loyalty when they are in there helping me through the process.
For example, last year I invested in a 1k, 3-month membership program where the information was good, but the expert was nowhere to be found within the community. The only time he popped in was to tell us he was working on something big which meant to me…we were just there paying his mortgage while he worked on the next thing he wanted to pitch to us (which is exactly what happened).
On the other hand, I invested in another 1K program (the one I used to build my challenge) and this time, the expert was very engaged in the private Facebook community and held his live Q&A sessions through Zoom. As many of you know, I LOVE Zoom because we can see each other and it adds another level of community when you can see your peers. Even though the 3-month period is over, the level of interaction both from him and the participants is still going strong. We are his super fans.
My parting thoughts for those of you just starting to build your tribe…stop focusing on the numbers and start focusing on the quality of information you provide and the amount of time you spend trying to get to know your audience. They are what matter most.