Tracy Phillips Archives - Tracy Phillips

B-roll a Go Go

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] I was at a marketing conference not too long ago and the presenter mentioned b-roll as a way to enhance launch videos. The room went quiet. It was if he had said, “I found the cure for cancer”. Now, before we dive into…

Are You Afraid to Have an Opinion?

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] I was sitting at breakfast with my *salty sisters a few years back listening to one of them complain about her job and how badly she was being treated. I was listening and nodding and apparently had a stupid smile on my face. My other friend…

Why I don't say thank you…

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] “What do we say, Elliot?” For the past 5 years, I have been hounding my daughter to say thank you. We sing songs about it, she learned to sign it…I even have a special “we’re in public” head tilt coupled with raised eyebrows look, so she…

so…you come here often?

As you may know, I recently finished an online challenge hosted through Facebook called Live in 5. It was a five-day challenge to help people feel comfortable “going live” and it was awesome!!!!

BIGGEST TAKEAWAY?

It takes some time to nurture a relationship with people and other than face-to-face, video is by far the best way to do it.

I realized that building your community isn’t a race, it’s truly is a slow and careful process. It’s the difference between walking into a bar and saying “You come here often?” and walking into a bar and buying everyone a drink.

It was the opposite of Bad Touch Marketing. It what I’m calling Kumbaya marketing.

KICK IT UP A NOTCH! Are you ready to hire a professional video person?

Let’s go back a few weeks…

In the beginning of February one of my script clients who lives in Santa Monica hired me to be on-set with her for the filming of her launch videos. There were 5 in total and we had been scripting them together for over two months. She had a “guy” that she had worked with a lot to shoot/edit the videos but she wanted me there to make sure she was delivering the material the way we intended it to be delivered.

This is something I do. I’ve flown all over the US to be “on-set” with script clients and sometimes it’s magical and fun…and other times…

This was one of those other times.

Who are you?????

Your branding matters.

Your story, whether you are telling it on video or showing it through a logo should mean something. Yes, even your logo should tell a story. It’s your visual identity. It doesn’t have to tell your whole story, but it should represent “something”.

No one looks at my pineapple and thinks “Oh! Her business is about connection, collaboration and community”. But once I tell you that story, you look at my pineapple differently. My pineapple now represents those qualities.

It's Spring!…Happy New Year!

So Happy New Year! Happy Spring! Wait, what? Did I just say Happy New Year?

Yes, I did.

Welcome to the Vernal Equinox. A time when nature, your body and your mind are actually poised for new adventure (well, as long as you are in the Northern Hemisphere).

Spring is THE time to go from planning to execution.

So today, my friend, is the day you get to pick a goal with the confidence that nature’s got your back.

You're not going to wear THAT are you?

Have you ever wondered what color you should wear for your next video, live stream or webinar? Jump on in and read why you DON’T want to wear black and why you DO want to wear just a little bit of makeup. Don’t worry, I’m not a girlie -girl either -I just want you to present your “best self”.

You won't know…unless you go!

Then one day after a particularly harrowing set, an old guy saddled up beside me and said…”Girlie! you won’t know…unless you go!”

And I whined back, like a pouty teenager, “I do want to go! I really, really wanted that wave!”

“Not what it looked like from here -I’ve been watching you for an hour…you could have had ALL of those waves but you pull back at the last second instead of digging deeper. You’re scared.”