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“What do we say, Elliot?”

For the past 5 years, I have been hounding my daughter to say thank you. We sing songs about it, she learned to sign it…I even have a special “we’re in public” head tilt coupled with raised eyebrows look, so she knows I mean ‘thank you’ business.

 

It’s just good manners. But it has no place in your video.

 

Now, I know this might get you a little heated and it probably goes against very morsel of your very polite body…but I want you to STOP thanking your virtual audience when you’re on video. Don’t worry, I’ll give you an alternative in a bit.

 

WHY????

 

Well, I’m glad you asked. The biggest reason has to do with your value.

 

Let’s assume you’ve just delivered a fabulous Facebook Live on how your audience can save a ton of money with three easy to implement strategies. You just saved them money! Why would you thank them for listening to you? Why would you thank them for hanging on your every word? Why would you thank them for not clicking away? You wouldn’t.

 

When you go see your Doctor, do they thank you for coming to see them? No, you thank them for their time and their expertise. 

 

You are the Doctor. You are the expert. How you establish your authority (or don’t) sets the expectation and tone for your online relationship.

 

 

In 2010 there was a great debate among the Toastmaster community about whether or not to thank your audience at the end of a speech. It got ugly. Small, crustless cucumber sandwiches were thrown and some people even got their feelings and egos hurt (I made this up -there was no great debate or food fight but it was discussed on LinkedIn). The final word…saying thank you at the end of a speech diminishes the impact of your ending. And I agree.

 

 

Your audience remembers your last sentence best. So, I know you can come up with something more memorable and impactful than “thank you”. I like to end by giving my audience a task and wishing them luck or sending them somewhere where they can get even more of my valuable advice. 

 

I want you to be memorable. So don’t fall back on a trite and overused platitude. Push yourself to make the start and ends of your video really strong.

 

 

Now, I’m not telling you to go out and make videos where you are a raving, rude egomaniac. There are ways of showing gratitude for your audience’s attention. Here’s an alternative to saying ‘thank you’. Acknowledge your audience for taking time out of their day to better themselves. By acknowledging them, you are giving them a virtual pat on the back for taking the time to learn from you. It’s polite and doesn’t undermine your authority or value.

O.K., I know this blog may stir a few pots – so go ahead, leave me a comment and let me know which side of the ‘thank you’ fence you’re standing on.

 

P.S. Your mom called. She said it was o.k. not to say thank you in your videos…as long as you don’t swear or say anything negative about her.

 

 

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10 Comments

  1. Mary Barbera on May 15, 2017 at 8:20 am

    Love this Tracy! I almost always say thank you at the the end of live talks and many times on video as well. I’ll start to re-frame this and stop thanking people so much going forward!

    • Tracy on May 16, 2017 at 11:03 am

      Interesting Mary -I know it can be a standard “O.k. I’m done talking now” but I KNOW you can do better!

    • Jamey Kowalski on May 19, 2017 at 9:11 am

      Yeah, for me saying “Thank you” is like the last gasp of my imposter syndrome… 🙂

  2. Kerri on May 15, 2017 at 7:33 pm

    Interesting point I hadn’t ever considered. I do a Facebook live event every Monday night — no charge — and I always thank those who attended for joining me. I’ll be reframing that now. I like the idea of acknowledging them for making time for themselves. Thanks, Tracy!

    • Tracy on May 16, 2017 at 11:02 am

      Hi Kerri,

      I’m so happy you found this useful. Feel free to drop a link to your FB Live here so we can all join you!

  3. Jason Krausert on May 15, 2017 at 9:25 pm

    Thanks Tracy! I really like the idea of acknowledging listeners rather than thanking them. It’s a win-win because you show value for what you’re offering, as you said, and you also give the listener “permission” to take time for themselves and for what’s important to them.

    • Tracy on May 16, 2017 at 11:04 am

      Hi Jason, yes, especially in your niche. It’s great to say “I’m happy you care enough about your future to be here”. Or something like that:)

  4. Melanie Ward on July 31, 2017 at 3:58 pm

    This makes so much sense. I say “Thank you” at the end of my speeches and videos also! Where did we get this idea?! ? Let’s blame Emily Post. ? Great tips! I’m going to share this post with others.

    • Tracy on August 2, 2017 at 6:59 am

      Melanie -you were taught to be polite and there’s nothing wrong with that:) Sharing is caring so THAN YOU for that!

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