Business Video Coach - Launch Strategy

Is waxing better than threading?

One of the many perks of being me is I have an amazing pool of private clients in a diverse sea of niches. So, when I’m obsessing over my Groucho Marx”ish” eyebrows in the mirror and wondering ‘is waxing or threading better for the long-term health of my skin?’ I call my client Pila who owns a high end spa in Aspen and who knows a thing or three about skin care.

B-roll a Go Go

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] I was at a marketing conference not too long ago and the presenter mentioned b-roll as a way to enhance launch videos. The room went quiet. It was if he had said, “I found the cure for cancer”. Now, before we dive into…

Are You Afraid to Have an Opinion?

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] I was sitting at breakfast with my *salty sisters a few years back listening to one of them complain about her job and how badly she was being treated. I was listening and nodding and apparently had a stupid smile on my face. My other friend…

Why I don't say thank you…

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] “What do we say, Elliot?” For the past 5 years, I have been hounding my daughter to say thank you. We sing songs about it, she learned to sign it…I even have a special “we’re in public” head tilt coupled with raised eyebrows look, so she…

so…you come here often?

As you may know, I recently finished an online challenge hosted through Facebook called Live in 5. It was a five-day challenge to help people feel comfortable “going live” and it was awesome!!!!

BIGGEST TAKEAWAY?

It takes some time to nurture a relationship with people and other than face-to-face, video is by far the best way to do it.

I realized that building your community isn’t a race, it’s truly is a slow and careful process. It’s the difference between walking into a bar and saying “You come here often?” and walking into a bar and buying everyone a drink.

It was the opposite of Bad Touch Marketing. It what I’m calling Kumbaya marketing.

KICK IT UP A NOTCH! Are you ready to hire a professional video person?

Let’s go back a few weeks…

In the beginning of February one of my script clients who lives in Santa Monica hired me to be on-set with her for the filming of her launch videos. There were 5 in total and we had been scripting them together for over two months. She had a “guy” that she had worked with a lot to shoot/edit the videos but she wanted me there to make sure she was delivering the material the way we intended it to be delivered.

This is something I do. I’ve flown all over the US to be “on-set” with script clients and sometimes it’s magical and fun…and other times…

This was one of those other times.

Who are you?????

Your branding matters.

Your story, whether you are telling it on video or showing it through a logo should mean something. Yes, even your logo should tell a story. It’s your visual identity. It doesn’t have to tell your whole story, but it should represent “something”.

No one looks at my pineapple and thinks “Oh! Her business is about connection, collaboration and community”. But once I tell you that story, you look at my pineapple differently. My pineapple now represents those qualities.

It's Spring!…Happy New Year!

So Happy New Year! Happy Spring! Wait, what? Did I just say Happy New Year?

Yes, I did.

Welcome to the Vernal Equinox. A time when nature, your body and your mind are actually poised for new adventure (well, as long as you are in the Northern Hemisphere).

Spring is THE time to go from planning to execution.

So today, my friend, is the day you get to pick a goal with the confidence that nature’s got your back.

Top 5 Takeaways from Traffic & Conversion 2017

Last year INC. Magazine called Traffic & Conversion Summit the largest, and best, marketing event you never heard of. Have you ever had one of those dreams where you’re trying to get somewhere but you keep falling down and you can’t get your eyes open? Everything looks distorted and your legs are like jello.…

What are you afraid of?

When it comes to business and success, your fear may look very different from mine. It’s important to identify your fear so you can crumple it up like a piece of paper and throw it away. Or better yet, turn it into a beautiful piece of origami and display it on your desk as a reminder of how you learned to live with your fear. I like to say it’s better to define your fear than let your fear define you.