Is waxing better than threading?

One of the many perks of being me is I have an amazing pool of private clients in a diverse sea of niches. So, when I’m obsessing over my Groucho Marx”ish” eyebrows in the mirror and wondering ‘is waxing or threading better for the long-term health of my skin?’ I call my client Pila who owns a high end spa in Aspen and who knows a thing or three about skin care.

Read More

B-roll a Go Go

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] I was at a marketing conference not too long ago and the presenter mentioned b-roll as a way to enhance launch videos. The room went quiet. It was if he had said, “I found the cure for cancer”.     Now, before we dive into…

Read More

Why I don't say thank you…

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] “What do we say, Elliot?” For the past 5 years, I have been hounding my daughter to say thank you. We sing songs about it, she learned to sign it…I even have a special “we’re in public” head tilt coupled with raised eyebrows look, so she…

Read More

KICK IT UP A NOTCH! Are you ready to hire a professional video person?

Let’s go back a few weeks…

In the beginning of February one of my script clients who lives in Santa Monica hired me to be on-set with her for the filming of her launch videos. There were 5 in total and we had been scripting them together for over two months. She had a “guy” that she had worked with a lot to shoot/edit the videos but she wanted me there to make sure she was delivering the material the way we intended it to be delivered.

This is something I do. I’ve flown all over the US to be “on-set” with script clients and sometimes it’s magical and fun…and other times…

This was one of those other times.

Read More