video branding Archives - Tracy Phillips

B-roll a Go Go

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] I was at a marketing conference not too long ago and the presenter mentioned b-roll as a way to enhance launch videos. The room went quiet. It was if he had said, “I found the cure for cancer”. Now, before we dive into…

Are You Afraid to Have an Opinion?

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] I was sitting at breakfast with my *salty sisters a few years back listening to one of them complain about her job and how badly she was being treated. I was listening and nodding and apparently had a stupid smile on my face. My other friend…

Why I don't say thank you…

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] “What do we say, Elliot?” For the past 5 years, I have been hounding my daughter to say thank you. We sing songs about it, she learned to sign it…I even have a special “we’re in public” head tilt coupled with raised eyebrows look, so she…

so…you come here often?

As you may know, I recently finished an online challenge hosted through Facebook called Live in 5. It was a five-day challenge to help people feel comfortable “going live” and it was awesome!!!!

BIGGEST TAKEAWAY?

It takes some time to nurture a relationship with people and other than face-to-face, video is by far the best way to do it.

I realized that building your community isn’t a race, it’s truly is a slow and careful process. It’s the difference between walking into a bar and saying “You come here often?” and walking into a bar and buying everyone a drink.

It was the opposite of Bad Touch Marketing. It what I’m calling Kumbaya marketing.

Who are you?????

Your branding matters.

Your story, whether you are telling it on video or showing it through a logo should mean something. Yes, even your logo should tell a story. It’s your visual identity. It doesn’t have to tell your whole story, but it should represent “something”.

No one looks at my pineapple and thinks “Oh! Her business is about connection, collaboration and community”. But once I tell you that story, you look at my pineapple differently. My pineapple now represents those qualities.