video Archives - Tracy Phillips

B-roll a Go Go

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] I was at a marketing conference not too long ago and the presenter mentioned b-roll as a way to enhance launch videos. The room went quiet. It was if he had said, “I found the cure for cancer”. Now, before we dive into…

Are You Afraid to Have an Opinion?

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] I was sitting at breakfast with my *salty sisters a few years back listening to one of them complain about her job and how badly she was being treated. I was listening and nodding and apparently had a stupid smile on my face. My other friend…

Top 5 Takeaways from Traffic & Conversion 2017

Last year INC. Magazine called Traffic & Conversion Summit the largest, and best, marketing event you never heard of. Have you ever had one of those dreams where you’re trying to get somewhere but you keep falling down and you can’t get your eyes open? Everything looks distorted and your legs are like jello.…

You won't know…unless you go!

Then one day after a particularly harrowing set, an old guy saddled up beside me and said…”Girlie! you won’t know…unless you go!”

And I whined back, like a pouty teenager, “I do want to go! I really, really wanted that wave!”

“Not what it looked like from here -I’ve been watching you for an hour…you could have had ALL of those waves but you pull back at the last second instead of digging deeper. You’re scared.”